Table of Contents
Part One: Analysis
Chapter 1 - What is Strategy?
Chapter 2 - Strategic Leadership: Managing the Strategy Process
Chapter 3 - External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Chapter 4 - Internal Analysis: Resources, Capabilities, and Core Competencies
Chapter 5 - Shared Value and Competitive Advantage
Part Two: Formulation
Chapter 6 - Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
Chapter 7 - Business Strategy: Innovation, Entrepreneurship, and Platforms
Chapter 8 - Corporate Strategy: Vertical Integration and Diversification
Chapter 9 - Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
Chapter 10 - Global Strategy: Competing Around the World
Part Three: Implementation
Chapter 11 - Organizational Design: Structure, Culture, and Control
Chapter 12 - Corporate Governance, Business Ethics, and Business Models
Part Four: MiniCases
Module: How To Conduct a Case Analysis
MiniCases
MiniCase 1 - Whitney Wolfe Herd’s Dating Strategy: From Tinder to Bumble
MiniCase 2 - Microsoft: Satya Nadella hits Refresh
MiniCase 3 - Robinhood: Democratizing Investing or Robbing Investors?
MiniCase 4 - Dr. Dre’s Core Competency: Coolness Factor
MiniCase 5 - Sustaining Shared Value: The Rise and Fall of Toms Shoes
MiniCase 6 - Warby Parker’s Blue Ocean Strategy
MiniCase 7 - Platform Strategy: How PayPal Solved the Chicken-or-Egg Problem
MiniCase 8 - GE: Corporate Strategy Gone Wrong
MiniCase 9 - LVMH Acquires Tiffany: The American Jeweler Learns How to Speak French
MiniCase 10 - Hollywood Goes Global
MiniCase 11 - Chick-fil-A’s Structure, Culture, and Control
MiniCase 12 - Purdue Pharma and the Opioid Addiction Crisis
Chapter Cases & Strategy Highlights
Chapter Cases
1. Tesla: The Trillion-Dollar Tech Titan
2. Facebook Becomes Meta
3. Airbnb’s Pandemic Pivot
4. Five Guys’ Core Competency: “Make the Best Burger. Don’t Worry about Cost.”
5. Patagonia: A Pioneer in Creating Shared Value
6. JetBlue Airways: En Route to a New Blue Ocean?
7. Netflix: No Longer a Disruptor?
8. Amazon’s Corporate Strategy
9. Little Lyft Gets Big Alliance Partners and Beats Uber in Going Public
10. IKEA: The World’s Most Profitable Retailer
11. “A” Is for Alphabet and “G” Is for Google
12. Theranos: Bad Blood
Strategy Highlights
1.1 Twitter Needs a Strategy
1.2 Merck’s Stakeholder Strategy
2.1 Teach for America: Inspiring Future Leaders
2.2 Starbucks CEO: “It’s Not What We Do”
3.1 Blockbuster’s Bust
3.2 From League of Legends to Fortnite: The Rise of Esports
4.1 Yeti’s Core Competency: Making Quality Cool
4.2 Applying VRIO: The Rise and Fall of Groupon
5.1 BlackRock’s $10 Trillion of Shared Value
5.2 PepsiCo’s Indra Nooyi: Performance with Purpose
6.1 Dr. Shetty: “The Henry Ford of Heart Surgery”
6.2 How JCPenney Sailed into a Red Ocean
7.1 Standards Battle: Which Automotive Technology Will Win?
7.2 How to Compete with Amazon.com? Easy: Use Shopify
8.1 The Equity Alliance between Coca-Cola and Monster: A Troubled Engagement?
8.2 P&G’s Diversification Strategy: Turning the Tide?
9.1 How Tesla Used Alliances Strategically
9.2 Kraft Heinz: From Specializing in Hostile Takeovers to Eating Humble Pie
10.1 Walmart Retreats from Germany, and German Ultra-Low-Cost Grocers Invade the United States
10.2 Squid Game: Netflix’s Transnational Strategy
11.1 Zappos: Of Holacracy and (Not Much) Happiness
11.2 Sony vs. Apple: Whatever Happened to Sony?
12.1 VW’s Dieselgate: School of Hard NOx
12.2 Business Model Innovation: How Dollar Shave Club Disrupted Gillette